HDL Commerce

A pre launch of our new websites that is in the making! Get a feel for HDL Commerce. Contact us and lets book a demo into the future of our Composable Commerce platform

To be the nordic leading choice
for a digital commerce platform.

Where technology meets digital commerce

In a rapidly evolving digital world, businesses need an edge to stay ahead. That's why we've been working tirelessly to create HDL Commerce - a next-generation platform for B2C and B2B commerce for mid size businesses to large scale enterpises.

A B2C dream:

Personalized Customer Journeys: Our platform uses cutting-edge AI to deliver individually tailored experiences for each customer, driving greater engagement and loyalty.

Omnichannel Commerce: With our solution, your customers can interact with your business across various touchpoints - be it mobile, desktop, social media, or in-store, ensuring a consistent experience everywhere.

Happy marketing department: Build content like never before. The HDL Pagebuild with advnaced and felxible blocks, modules & settings. Done reply on a developer to make major design changes!

Unlock Your Potential

Scalability Without Compromise: Our platform grows with you, handling increased data and transactions smoothly as your business expands.

Unified Commerce Platform: Manage all your B2C and B2B operations from a single interface, simplifying complexity and enhancing user experience.

High quality integrations: We build native integrations with top leading soltions and platforms. Beeing, marketing, erp, shipping and recommendations engines.

Business critical B2B functions:

ERP Integration: Our platform integrates seamlessly with top ERP systems, enabling real-time data exchange and automated business processes. It ensures streamlined operations and precise forecasting.

Composable Commerce: Built on a composable commerce model, our platform offers flexibility through microservices, APIs, and cloud infrastructure. Pick features that suit your needs, adapting swiftly to market dynamics.

B2B Customer Centricity: With multi-level account hierarchies, advanced order management, and custom dashboards, our platform caters to unique B2B needs. It enhances customer experience and operational efficiency.

About us

At HDL Commerce, we are redefining the future of e-commerce with our innovative Composable Commerce platform. Our mission is to empower businesses of all sizes to embrace a new era of digital commerce, one that is flexible, scalable, and fully tailored to meet the unique needs of each enterprise.

Composable Commerce Redefined:
Our platform is built on the foundational principle of Composable Commerce, revolutionizing the way businesses approach online shopping experiences. We enable organizations to compose their digital storefronts using modular, independent microservices, ensuring they have the agility to adapt and evolve in the ever-changing digital landscape.

Embrace the Decoupled Nature: The true differentiator lies in our Decoupled Nature. By decoupling our platform's components, we offer unparalleled flexibility and future-proofing. Seamlessly integrate new technologies, roll out updates, and experiment with features without disrupting your entire system.

Tailored Solutions for Scalability: At HDL Commerce, we understand that no two businesses are alike. Our platform is designed to cater to your unique needs, ensuring scalability and growth at your pace. Experience a new level of personalization, engaging customers like never before and fostering lasting brand loyalty.

Join the Composable Revolution: As the digital landscape continues to evolve, the time is now to join the Composable Revolution with HDL Commerce. Embrace the power of Composable Commerce and Composable Enterprise, and elevate your e-commerce game to new heights.

Experience the Future Today: Discover the possibilities with HDL Commerce. Take your e-commerce venture to the next level with our future-focused platform that empowers you to shape your digital destiny. Unlock the potential of Composable Commerce with HDL Commerce today!

Digital experience platform

We are here to make a difference

At HDL Commerce, we are poised to redefine the commerce landscape with our innovative, composable solutions. We believe in delivering a platform that gives businesses the power to customize their systems, rather than forcing them to adapt to rigid, one-size-fits-all software.

We're not just here to compete with current providers — we're here to challenge them. Leveraging cutting-edge technology, we're forging a path that empowers businesses to craft unique, effective, and adaptive commerce solutions. With HDL Commerce, change the game and stay ahead of the curve.

Our jorney so far

2018 - Development Initiated

Q1 2021 - Our first enterpise customer

Q4 2021 - Production code pushed

Q2 2023 - Commercialisation 10+ customers

Yes, we launched our MVP

A journey of a thousand miles begins with a single step. For us at HDL Commerce, this step was confronting the limitations of early versions of WooCommerce and Magento. Amid the struggle of scalability and budget constraints with our clients and managing our burgeoning e-commerce websites, we realized the need for change. A platform with mere 5-10 products was soon becoming a behemoth with over 100 products and thousands of variations. The question was clear: how do we scale without breaking the bank?

This was the genesis of our vision - a vision to create our own platform, initially intended for internal use. It was a bold step into uncharted territories, but we were fueled by the desire to bring the agility and affordability of SaaS into the often rigid world of e-commerce. We envisioned a platform that would give businesses the freedom to focus on what they do best, leaving the complexities of commerce to us.

We embraced the philosophy and spirit of the HDL group, always seeking to challenge ourselves and disrupt the status quo. With a team of just three people, we set to work, and before long, we had launched our Minimum Viable Product (MVP).

Launching the MVP was a milestone, but it was only the beginning. It was like a key turning in a lock, opening a door to a world of endless possibilities. We looked at our creation and saw not just what it was, but what it could become - HDL Commerce. What started as a solution for internal problems was now a promising product with the potential to redefine commerce for everyone.

As we stood at the beginning of this new path, we realized this journey was not just about creating a new product, but about challenging the industry standards. Our MVP was more than a platform; it was a testament to our tenacity, our innovation, and our commitment to making a difference. Today, as we look back, we feel nothing but pride for how far we've come, and excitement for the journey still ahead.

It was way bigger than we thought!

When we first launched our MVP, we knew we were onto something big. But as we ventured further into development, we started to see that 'big' was an understatement. As the platform expanded, so did our vision.

The initial success of the MVP encouraged us to widen our scope beyond just our internal needs. The challenges we faced weren't unique to us. There were countless businesses wrestling with the same issues - scaling ecommerce operations, managing product variations, and navigating technology limitations. We realized our solution could be their solution, too.

Our team grew, not just in numbers but in diversity of thought and experience. With this new energy, we started refining the platform, driven by the feedback from our initial users, and began crafting what would become the definitive version of HDL Commerce.

We discovered that our platform was more than just a tool for managing ecommerce operations. It was a catalyst for transformation. It was an enabler for businesses to achieve their true potential without being weighed down by technology constraints.

As we looked to the future, we understood that our mission was greater than we'd first imagined. It was not just about creating a competitive product in the ecommerce market. It was about revolutionizing how businesses approach ecommerce, it was about challenging the status quo, and it was about democratizing access to advanced technology.

The road was longer and steeper than we'd thought, but with every hurdle we overcame, we grew stronger and more resolute. We were not just building a product; we were building a movement, and it was bigger than anything we'd ever imagined.

We found the potential

In the wake of our MVP's launch, we began to truly comprehend the enormity of what we had built. As we started to transition customers from existing, large-scale platforms to our own, we gained invaluable insights into the shortcomings and pitfalls that had been troubling them.

We listened. We asked questions. We established a potential probability measure that we continue to employ in every feature we develop to this day. Our approach to development became data-driven, grounded in customer feedback and market needs. Our partnership with Gartner specialists helped us identify crucial areas for growth and stay attuned to industry movements.

We attended numerous events, not with the intent to sell, but to learn. Every interaction, every piece of feedback became a stepping stone on our path forward.

Our objectives were crystal clear: over the next five years, we would host over 100 e-commerce accounts, both B2C and B2B. It was an ambitious goal, and we knew the journey would be demanding. But we were prepared to put in the work, to keep learning, keep improving, and keep pushing the boundaries of what our platform could achieve.

Version 2.0: A New Era of Evolution

With the launch of Version 2.0, we're embarking on a fresh chapter in our HDL Commerce journey. A newly designed, intuitive dashboard is at the forefront, streamlining workflows and enhancing user experiences.

Underneath the hood, our platform has transformed into a modular powerhouse. Every component is now an individual module that can be swapped, upgraded, or modified independently. It offers the ultimate flexibility to businesses, allowing them to tailor the platform to their unique needs.

In addition, we're excited to unveil comprehensive API documentation, equipping developers with the necessary resources to integrate seamlessly and build effectively on top of our platform.

Moreover, we're opening our doors wide for partner integrators. By establishing these partnerships, we aim to extend our ecosystem, driving mutual growth and ensuring our clients always have the best-in-class tools at their disposal. Welcome to Version 2.0, where evolution and innovation go hand in hand.

Our Current Position: A Trajectory of Significant Growth

Today, HDL Commerce stands at a pivotal juncture, fueled by a trajectory of significant growth. Our journey from a modest MVP to a robust, composable platform has been marked by constant evolution and learning. But it's the rapid and consistent growth we've experienced that truly underscores our success.

Our customer base has expanded exponentially, validating our belief in the potential of our platform. Every new customer, every successful migration, every problem solved, adds a new dimension to our growth story. Yet, it's more than just numbers. It's about the positive impact we've been able to make, the ecommerce boundaries we've pushed, and the industry standards we continue to challenge.

Our momentum is powerful, but we're not resting on our laurels. With every stride we take, we're driven by the vision of enabling businesses to thrive in an ecommerce landscape that's as dynamic as they are. Today, as we stand on the threshold of significant growth, we're more committed than ever to making this vision a reality.